Bookmarks Project
I think that the best way to get your organization noticed, is by making people something that they can use.
Therefore I came up with the Idea of creating Hillel TAU bookmarks and spreading them in the campus libraries.
The bookmark was designed to show the organization's most desirable value for TAU's students: Its ability to connect them with other Jewish students around the world.
I also combined a marketing gimmick to the bookmark, by adding a QR code that led to the Facebook page on one side, and an invite for engagement on the other. I located them at the end of the bookmark, so they will poke through while inside a book.
And so, during the exams period, we distributed them in the most common place for students to be at that time -
the libraries.
We also made it fun by playing a little game: Whoever pooled out a sticker-marked bookmark from the stack, won a free coffee cup at one of the campus restaurants!
Then, I took a picture of the winners and published it on our Facebook page. As you can see, it made a great PR photo.
