My Name is Efrat Shalem
I'm a full-stack marketer, product expert, and impact entrepreneur, helping startups disrupt markets by building & promoting innovative products.
Working and founding startup companies both in Israel and Ireland, granted me extensive hands-on and managerial experience in B2B and B2C marketing, product management, app + web UI/UX, and website building.
I enjoy collaborating with high achievers in order to solve real-life problems and build sustainable and profitable businesses.
During my decade of high-tech experience, I initiated and saw through multiple projects for AI, Cloud, AutoTech, HR Tech, Analytics of Things, Cyber, Fintech, and eCommerce startups.
My way of doing things is to first research the market, spot the company's top competitors, and then identify the key differentiators that can elevate its product or marketing strategy in order to acquire and delight the right customers.
Once I identify the strengths and weaknesses, I design a structured strategy with strict goals and KPIs, that will enable us to transcend the competition.