The Compact Guide To Tech Product Marketing
Simplifying PMM Essentials For All Levels
The Compact Guide To Tech Product Marketing by Efrat Shalem, an impact entrepreneur, marketing, and product management specialist with over a decade of high-tech experience, is the ideal package of a strategic tech PMM English/Hebrew book, online mini masterclass, powerful SaaS website template, and the ultimate toolkit for tech product marketers, business leaders, and entrepreneurs at all levels. The guide simplifies essential product marketing concepts, streamlines workflows, and enhances team collaboration in emerging startups and innovative tech enterprises. Nail product launches, maximize return on investment, and make your mark in the high-tech industry!
This Guide Is For You
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A B2B & B2C startup entrepreneur or a high-tech business leader aiming to understand the PMM role swiftly before making a hiring decision.
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An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials.
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A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets.
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A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates.
Unmatched Advantages
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The most comprehensive yet compact tech product marketing-focused guide.
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Created by a professional with over a decade of experience in marketing, product management, and entrepreneurship in the high-tech sector.
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Packed with real-world examples and insights from both the B2B and B2C tech industries.
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Includes meticulously crafted tech PMM templates and infographics.
What You'll Learn
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Understand what marketing is and why we need it in high-tech
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Define product marketing and its position in a high-tech company
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Frame the product workflow and identify relevant stakeholders
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Find the resources to create product marketing value
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State the responsibilities of a product marketing manager
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Conduct market research & competitive analysis
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Classify market segmentation, customer profiles, Jobs-To-Be-Done
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Define product positioning & messaging
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Formulate a high-level go-to-market (GTM) strategy
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Apply sales & customer success enablement programs
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Master pricing principles
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Strategize product marketing content
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Contribute product feature suggestions
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Comprehend product communication
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Help optimize the product user journey
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Resolve common product marketing disputes
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Distinguish between B2C & B2B tech product marketing
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Identify the key traits of an outstanding product marketing manager
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Come prepared for the PMM hiring process in high-tech
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Introduce product marketing to peers effectively to enhance work collaboration
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