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The Compact Guide To Tech Product Marketing

Simplifying PMM Essentials For All Levels

The Compact Guide To Tech Product Marketing is the ideal package of a strategic tech PMM English/Hebrew book, an online mini masterclass, and the ultimate toolkit for aspiring tech product marketers, seasoned PMMs, business leaders, and entrepreneurs. The guide simplifies essential product marketing concepts, streamlines workflows, and enhances team collaboration. Empower yourself to excel in product launches, optimize return on investment, and leave a lasting imprint in the high-tech industry!

Unmatched Advantages

  • The most comprehensive yet compact tech product marketing-focused guide.

  • Created by a professional with over a decade of experience in marketing, product management, and entrepreneurship in the high-tech sector.

  • Packed with real-world examples and insights from both the B2B and B2C tech industries.

  • Includes meticulously crafted tech PMM templates and infographics.

What You'll Learn

  • Understand what marketing is and why we need it in high-tech

  • Define product marketing and its position in a high-tech company

  • Frame the product workflow and identify relevant stakeholders

  • Find the resources to create product marketing value

  • State the responsibilities of a product marketing manager

  • Conduct market research & competitive analysis

  • Classify market segmentation, customer profiles, Jobs-To-Be-Done

  • Define product positioning & messaging

  • Formulate a high-level go-to-market (GTM) strategy

  • Apply sales & customer success enablement programs

  • Master pricing principles

  • Strategize product marketing content

  • Contribute product feature suggestions

  • Comprehend product communication

  • Help optimize the product user journey

  • Resolve common product marketing disputes

  • Distinguish between B2C & B2B tech product marketing

  • Identify the key traits of an outstanding product marketing manager

  • Come prepared for the PMM hiring process in high-tech

  • Introduce product marketing to peers effectively to enhance work collaboration

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Strategic Book

Available in English and Hebrew as a convenient on-the-go ebook and a traditional beautiful paperback book, this guide encompasses all the essential knowledge a tech PMM needs to carry!

Mini Masterclass

Get full lifetime access to a comprehensive learning experience with real-life tech PMM assignments, downloadable resources, and a Udemy completion certificate!

Ultimate Toolkit

Save tens of hours of work and present like a pro with a treasure trove of 80+ meticulously crafted slides, templates, and worksheets containing real-world tested examples tailored for tech PMMs. 

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