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Equal is a B2B2C social commerce & fintech app I founded in 2020 that aims to enhance the quality of life for individuals, increase the bottom line for businesses, and reduce waste, by creating the world's 1st circular-economy marketplace in which everyone gives and takes equally using an innovative digital rewards system. I’m hands-on responsible for the product management, app and web design, marketing, and business development.

Short Vision Intro


The website I've built using Elementor WP builder

If you had the option to make someone else’s life a little bit better, and profit from that, would you do it? Of course you would.

This is why EQUAL was born. We understand that people want to help other people, but need to take care of themselves first.


By creating a social marketplace where everyone gives and takes equally, The Equal Economy will enhance individuals' quality of life and increase businesses’ bottom line. Yes, EQUAL is a for-profit business, so we can make a sustainable change for the better in the world.

That means that we are a Zebra company:
"Zebra is a counter-concept for Unicorns, which is simply running the startup as per a black and white formula. This means the purpose of a startup should complement its profit and vice versa. This encourages startups to go on a sustainable journey of maximizing both profit and purpose while contributing a positive social impact to the greater good of the world." - Sachi Wickramage 🇱🇰 🇦🇺

Though we are a baby zebra, we believe we have the power to both disrupt the SocialCommerce market and make this life much better for a lot of people. So, we guess someday that would make us a Zebracorn?


EQUAL's early beginning...


Worked 7 days a week for 6 months on the Adobe XD prototype, doing everything from the UI/UX design to the product backlog and usability tests, and created over 500 screens in Hebrew + English for development!

Market Research

I Designed EQUAL's Logo With Looka AI-powered Platform and Social Media Posts With Canva

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