Equal is a Tel-Aviv based early-stage B2B2C startup that I founded in 2020 at The Founder Institute, the world's largest pre-seed accelerator. Equal is a social impact eCommerce platform that aims to both enhance the quality of life for individuals and increase the bottom line for businesses by creating a global marketplace in which everyone gives and takes equally using a digital reward system.

That means that we are a Zebra company:
"Zebra is a counter-concept for Unicorns, which is simply running the startup as per a black and white formula. This means the purpose of a startup should complement its profit and vice versa. This encourages startups to go on a sustainable journey of maximizing both profit and purpose while contributing a positive social impact to the greater good of the world." - Sachi Wickramage 🇱🇰 🇦🇺

Though we are a baby zebra, we believe we have the power to both disrupt the SocialCommerce market and make this life much better for a lot of people. So, we guess someday that would make us a Zebracorn?

If you had the option to make someone else’s life a little bit better, and profit from that, would you do it? Of course you would.

This is why EQUAL was born. We understand that people want to help other people, but need to take care of themselves first.


By creating a social marketplace where everyone gives and takes equally, The Equal Economy will enhance individuals' quality of life and increase businesses’ bottom line. Yes, EQUAL is a for-profit business, so we can make a sustainable change for the better in the world.

Pitching at Deloitte