How Sharing a Product Marketing Idea With a YouTube Legend Won Me a Patch Cap 🧢

Simone Giertz—creator, inventor, and founder of Yetch—has built a brand that’s smart, weird, and wildly lovable.

With 2M+ YouTube subscribers, 695K+ Instagram followers, a slew of sponsorships, and even a brain tumor removal, she’s launched inventions that are equal parts art and engineering.

But even the most successful entrepreneurs have tough moments.

A few days ago, Simone posted an Instagram reel expressing frustration that her latest product—the Patch Cap—wasn’t selling as well as expected, and asked her followers for help troubleshooting.

As a fellow entrepreneur and product marketer, I left a long comment with some product marketing advice—part of which suggested she lean into the weirdness and charm that built her following and turn her go-to-market challenge into a fun, engaging, customer-focused story, with a poll, a game, or a prize.

Less than 24 hours later, Simone posted a follow-up reel with a call to action:

“What would you put on it? Comment in the next 24 hours & I’ll give a free hat to my favorite answer!”

📈 The reel went viral:

💥 370K+ views, 17K+ likes, and nearly 1K comments on @simonegiertz Instagram— and counting.

💥 340K+ views, 12K likes, and 1,375 comments on @simonegiertz YouTube— and counting.

Of course, I joined the fun, shared a few ideas… and ended up winning a Patch Cap! 😄

💡 Key takeaways from this unexpectedly awesome experience:

1. 🏆 Suggest a founder run a contest—you might just win a cool prize 😉

2. ❤ Be kind and constructive. Even the greatest entrepreneurs have moments of doubt. Sometimes a little product marketing spark is all it takes to shift the narrative.

3. 🧢 And yes—the innovative cap is already on its way to me. The reason I (and others) will wear it isn’t just because it solves a problem, but because it signals that we’re creators who value innovation.

   What does your product say about your customers?

   
   
   
   

   

🚀 Building a cool product and ready to disrupt the market?

I created The Compact Guide To Tech Product Marketing series with strategic insights and practical tools for tech product marketers, founders, and business leaders at all levels who want to effectively position their products and convert ideal customers. If you need more hands-on, personalized product and marketing consultation, feel free to reach out!

The Compact Guide To Tech Product Marketing