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Why Specializing in Tech Product Marketing Matters?
Even the best products can go unnoticed without the right story, positioning, and go-to-market strategy. That’s where tech product marketing steps in—not as a nice-to-have, but as a mission-critical discipline for business success.

Efrat Shalem
Jun 22 min read


PMMaaS Podcast: Everything You Need to Know on Product Marketing as a Service
Discussing the ins & outs of PMMaaS, and reviewing The Compact Guide To Tech Product Marketing.

Efrat Shalem
Dec 8, 20247 min read


Spotlight on Product Marketing: A Startup's First Must-Have for Marketing Success
Product marketing should be the first marketing function at your startup, here's why.

Efrat Shalem
Dec 3, 20238 min read


How to Build a Winning Team for Your Startup
In this post, we will talk about one of the biggest challenges facing entrepreneurs at the beginning of their journey — team building.

Efrat Shalem
Jun 18, 20207 min read


Can't Help Standing Out? Be Prepared to Pay the Price
All startup companies are saying they want to hire employees who are ridiculously smart and insanely creative - the greatest minds they...

Efrat Shalem
Mar 15, 20183 min read


Stop Looking for Your Dream Job - Do This Instead
Many people fantasize about their "dream job", and a few years ago, I was one of them. This line of thinking caused me a lot of...

Efrat Shalem
Mar 13, 20184 min read


The Greatest Marketing Lie Revealed
The greatest marketing lie is, in fact, that Marketing itself is a lie.
Marketing is oftentimes being perceived as a profession which only d

Efrat Shalem
Feb 19, 20183 min read


Helping Your Company Promote Brand Awareness? You are Helping Yourself - Big Time!
Here we go again, the Marketing Manager is asking you to perform as the company’s brand advocate by liking and sharing its posts on...

Efrat Shalem
Feb 9, 20182 min read


5 Unconventional Reasons to Join Stratoscale
Everybody says that their startup has the greatest workplace culture, but I've been working at Stratoscale, a cloud infrastructure...

Efrat Shalem
Oct 17, 20162 min read
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