Career

Spotlight on Product Marketing: A Startup's First Must-Have for Marketing Success

Product marketing should be the first marketing function at your startup, here's why.

How to Build a Winning Team for Your Startup

In this post, we will talk about one of the biggest challenges facing entrepreneurs at the beginning of their journey — team building.

Can't Help Standing Out? Be Prepared to Pay the Price

All startup companies are saying they want to hire employees who are ridiculously smart and insanely creative - the greatest minds they...

Stop Looking for Your Dream Job - Do This Instead

Many people fantasize about their "dream job", and a few years ago, I was one of them. This line of thinking caused me a lot of...

The Greatest Marketing Lie Revealed

The greatest marketing lie is, in fact, that Marketing itself is a lie. Marketing is oftentimes being perceived as a profession which only d

Helping Your Company Promote Brand Awareness? You are Helping Yourself - Big Time!

Here we go again, the Marketing Manager is asking you to perform as the company’s brand advocate by liking and sharing its posts on...

5 Unconventional Reasons to Join Stratoscale

Everybody says that their startup has the greatest workplace culture, but I've been working at Stratoscale, a cloud infrastructure...

Marketing & Innovation Conference at TAU

I attended two inspiring lectures on Marketing, Innovation and Career Advancement, that were given at Tel-Aviv University for its...