#TechPMMGuide SaaS Wix Studio template is officially live on the Wix Studio Marketplace!If you're building a SaaS product and want a site that does the marketing for you — this template is your GTM cockpit!

Even the best products can go unnoticed without the right story, positioning, and go-to-market strategy. That’s where tech product marketing steps in—not as a nice-to-have, but as a mission-critical discipline for business success.

SaaS product marketing is fundamentally different from traditional product marketing. Instead of one-time purchases, you’re selling an ongoing relationship—a promise of continuous value. To succeed, SaaS companies need more than just strong messaging; they must drive acquisition, nurture engagement, and optimize retention.

Discussing the ins & outs of PMMaaS, and reviewing The Compact Guide To Tech Product Marketing.

What if it's not an ordinary pen - it's an AI pen, a technological marvel? Would you start selling it right away?

Product marketing should be the first marketing function at your startup, here's why.

One of the biggest challenges for entrepreneurs is getting their startup off the ground while having a very tight budget, until they...

The greatest marketing lie is, in fact, that Marketing itself is a lie. Marketing is oftentimes being perceived as a profession which only d

Here we go again, the Marketing Manager is asking you to perform as the company’s brand advocate by liking and sharing its posts on...