Efrat ShalemMar 15, 20183 minCan't Help Standing Out? Be Prepared to Pay the PriceAll startup companies are saying they want to hire employees who are ridiculously smart and insanely creative - the greatest minds they...
Efrat ShalemMar 13, 20184 minStop Looking for Your Dream Job - Do This InsteadMany people fantasize about their "dream job", and a few years ago, I was one of them. This line of thinking caused me a lot of...
Efrat ShalemFeb 19, 20183 minThe Greatest Marketing Lie RevealedThe greatest marketing lie is, in fact, that Marketing itself is a lie. Marketing is oftentimes being perceived as a profession which only d
Efrat ShalemFeb 9, 20182 minHelping Your Company Promote Brand Awareness? You are Helping Yourself - Big Time!Here we go again, the Marketing Manager is asking you to perform as the company’s brand advocate by liking and sharing its posts on...
Efrat ShalemOct 17, 20162 min5 Unconventional Reasons to Join StratoscaleEverybody says that their startup has the greatest workplace culture, but I've been working at Stratoscale, a cloud infrastructure...
Efrat ShalemApr 3, 20161 minMarketing & Innovation Conference at TAUI attended two inspiring lectures on Marketing, Innovation and Career Advancement, that were given at Tel-Aviv University for its...