#TechPMMGuide SaaS Wix Studio template is officially live on the Wix Studio Marketplace!If you're building a SaaS product and want a site that does the marketing for you — this template is your GTM cockpit!

Even the best products can go unnoticed without the right story, positioning, and go-to-market strategy. That’s where tech product marketing steps in—not as a nice-to-have, but as a mission-critical discipline for business success.

SaaS product marketing is fundamentally different from traditional product marketing. Instead of one-time purchases, you’re selling an ongoing relationship—a promise of continuous value. To succeed, SaaS companies need more than just strong messaging; they must drive acquisition, nurture engagement, and optimize retention.

One of the biggest challenges for entrepreneurs is getting their startup off the ground while having a very tight budget, until they...